the concept store

a collection of new ideas, refined prototypes, and brushes from our official lineup.

available to ship today with an intriguing offer.

the concept store

a collection of new ideas, refined prototypes and brushes from our official lineup.

available to ship today with an intriguing offer.

enjoy an insider discount today.

all we ask for is your honest feedback

  1. order any brush from the concept store
  2. your brush will be discounted immediately
  3. try the brush at home, it’s all yours
  4. fill out a 5 minute feedback form, which will be emailed to you in 4 weeks.
creative 1
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback

brush 02

available

@
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback

brush 03

available

@
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback
pro eye bundle
try the set
    how it works:
  • checkmark_green discounted for community testing
  • checkmark_green try the brush at home
  • checkmark_green submit honest feedback

why are brushes in the concept store discounted?

one of our core principles is to offer world-class products at accessible prices.

in addition to gathering input on new prototypes, the concept store often features brushes from our official lineup at a significant discount so we can give back to the people that helped design our brush collection.

we're grateful for your support and cannot wait for you to try our brushes.

can we count on you to submit feedback?

listening to the community is at the core of what we do. your input & feedback will help us design the best brushes in the world.

as a token of appreciation, we’ll be issuing a full store coupon as soon as your order is complete.

sorry, there’s a 1 brush per order limit in the concept store

stock is extremely limited and we’d like everyone to get a chance to test brushes

did you want to replace with instead?

sorry, we’re currently all out of stock.

enter your email below and we’ll notify you when new brushes become available for testing.